Port Angeles Vision

Sequim and Port Angeles business owners kicked off a celebration of success this week at the Sauer Kraut in the Rock Plaza in Sequim. Kim Vogler, founder and CEO of Family Bundles, shared the good news of the success of the first 12 weeks since launching Family Bundles in Sequim and Port Angeles. She shared the results and benefits to the 40 businesses who have become part of the Family Bundles profit sharing rewards program.

The Family Bundles program is dedicated to supporting and promoting small to medium size businesses that have always been the foundation of our local economy. The program gives local merchants an opportunity to compete with large global companies and corporate super stores without deep discounts. The program rewards consumers with credits and helps merchant partners build and maintain a loyal audience at a very reasonable cost. Local businesses will be glad to learn that member businesses participate in a group profit sharing program that rewards the distribution of cards to shoppers and pays residuals on a monthly basis. Family Bundles aggressively promotes local business members participating in the program in the local media through radio, TV, print media, billboards, and in Sequim and Port Angeles News Online, which you are now reading.

Kim Vogler reported to local business members on Monday evening the success of their first 12 weeks since launching. Forty local businesses are members of Family Bundles, although only 23 are active by distributing membership cards. Even Kim, who has understood the vision of Family Bundles better than anyone, and who knows what this unique and powerful business model can do for local businesses and consumers, expressed her surprise and delight at the numbers, which exceeded even her projections.

Total retail sales for May were $42,129, $53,506 for June and $60,000 for July. Since July is not over yet, she is projecting $70,000 in retail sales for the month of July. This is a total of $165,635 in retail sales for local businesses in just a little over 12 weeks, and only among 23 local businesses. This is an average of $7,201.52 in retail sales per business.

Local businesses share in the profits, and Family Bundles spends money on advertising to promote them. Kim said, “Family Bundles returns 88% of our revenue back to you, your customers, and for paid advertising on your behalf.”

Kim explained, “When you consider that this was accomplished through the use of bus boards, radio and a few special promotions, which were promoted on Sequim and Port Angeles News Online, we can expect a huge increase due to the heavy schedule that is planned for our TV campaign, as well as a fundraiser that will soon be launched in support of the Olympic Peninsula Humane Society.”

The Family Bundles program is unlike any other business program or networking effort that relies on traditional marketing techniques. Family Bundles still relies upon solid business and marketing principles, but has created a powerful way for businesses to benefit from the purchases of customers who shop at member businesses. When customers shop with a Family Members card, benefits come back to businesses that participate in several ways.

1. Through group profit sharing,
2. Through the redemption process,
3. Through increased frequency of personal advertising messages on cards and with other businesses, and
4. Through institutional advertising that Family Bundles does for business members.

The response of local business owners at the presentation was clearly enthusiastic and about having the opportunity to participate in the Family Bundles program to boost and strengthen their business revenue and create future residual income.

Chuck Marunde, as Editor of Sequim and Port Angeles News Online, shared the two key benefits to Family Bundles members who advertise in the online newspaper. First, it is the least expensive advertising a business can do right now to reach large numbers of people, since Family Bundles members can advertise for an entire year for only $250.00. A unique and powerful marketing system is in place that is much more powerful than traditional online banner ads. Second, this form of advertising uses the most powerful communication tool in the world today–the Internet, and it does it with advanced search engine optimization. Americans of all ages are using the Internet to research their next purchase, and that’s where businesses need to be.” Chuck shared that the online newspaper at SequimNews.net is now receiving over 50,000 article views per month. “The response of local residents and business owners in Sequim and Port Angeles has surprised even me.”

Whether you are a consumer or small business owner, you can learn more about Family Bundles by going to their website at Family Bundles. When you shop in Sequim, Port Angeles, or Port Townsend, ask the business owner if he is a member of Family Bundles, because if he is, you receive credits as a shopper that you can use to purchase products from other member businesses.

As Kim likes to say, “When we all work together, everyone wins!” There’s no question about it–Family Bundles’ first 12 weeks is clearly a huge win for consumers and local businesses.